Week 11

This week the topic of discussion was the issue of ethics in the world of social media. Shane divided us into groups and asked three questions of us.

Would monitoring employees at work via technology be ethical? 

Myself and my group decided that the magnitude of the surveillance would have to be examined.

Under what circumstance is it ethical to use consumer data from another company?

Permission should be granted by the other business before such an action.

Is it ethical for Facebook to alter your mood using newsfeed?

My group and I found no issue with this matter.

Ethics play a significant part in social media, and restrictions are put in place to ensure lines aren't crossed.

Google Trends

In my preparation for class, I followed a link on blackboard. It led me to a page which displayed all the most relevant trends on google. I wasn't aware that google trends existed and I found some of the patterns very interesting.

I watched two youtube videos in relation to google trends.

1. How to use Google Trends To Do Target Market Research
2. basics of twitter

These videos I felt really expanded my knowledge of google trends and now I use it quite frequently.